Stephen Pierce Law 1 – Always target a Niche Market

“If you want to get rich target a niche, if you want to go broke market to all folks” – Stephen Pierce.

Stephen Pierce has published a post today with his 21 laws of making money on the net. And his very first law is “ always target a niche”. For many this is common sense especially if you have been doing this for a while. For others, and especially starters (or “newbies” as they are fondly called) this is a concept that works against the grain.

In my development as n online marketing coach, I have found this concept is one that is difficult to grasp my many starters. Here are some of the issues that come up..

1)      “Why am I not going for a whole market?”
2)      “How do I determine a worthwhile niche?”
3)      “How will I know in advance whether this is a good niche?”
4)      “How fine or narrow do I go with my niche?”
5)      “What if I pick a useful niche but I am off target with my assessment?”
..and more

What can often occur is that people become bogged down aiming to get everything exactly right, and not having enough experience to know that in most scenarios, a test and measure process is nearly always necessary. And of course some niches just don’t happen at all, especially for the inexperienced.

So I would like to add to Stephens first law with this:

“If at first you don’t succeed, then try again. But COMMIT to a niche and MAKE the mistakes..”. In other words TAKE ACTION

And then follow all the marketing advice your mentor or coaching package offers. Until you take this action, nothing will happen and you may quickly lose interest in a process that is essentially very simple.

And to help you work out your niche here is something that may help you…..

Tags: Google, googlenichefinder, Internet Marketing, keywords, law 1, newbie, niche, niche market, Stephen Pierce, Stuart Harris, take action