Stuart Harris .net

Commit To A  Business Mentality

One of the unfortunate aspects that affects people “having a go” at the internet is the “toe in the water” syndrome. As implied by both quoted pieces of text in the last sentence, this describes most people’s attitude and application to what really is a formal business process. And sadly this leads to a high degree of failure.

Why do we think this way about Internet Marketing? If we look at creating business on the internet then there is certainly some nice advantages. For a start we can set up and operate from home – there are no premises to lease and no plant to set up. And we do not necessarily need to employ anyone – to get off the ground we can do most of it ourselves.

With these two components being sizeable business elements its certainly nice to know that we do not have these headaches to begin with. And this leads to a mind set that makes IM appealing in the first instance.

With the natural human propensity to seek the quickest route to a destination, the tendency to view IM as simply an online activity in itself also leads us into the false belief that we can master the concept quickly. The mistake here is that we believe the term “internet marketing” to imply something more simpler than the myriad of activities it encompasses.

And so we underestimate what it takes to make it work. And if we couple this with the belief that we can make quick revenue from IM then we are in the right frame for failure from the start.

Yes it is possible to make quick revenue from the internet. BUT! You have to know what you are doing and you have to have developed a business system that will make this work for you.

And so you have to invest…..invest in learning what you need to know, invest in personal application to become fluent with IM activity, invest in creating a business environment to create that revenue, and invest in the business process itself – just as you would for any other business start-up.

If you have recently started in IM and are finding the going difficult, reassess the situation today. Remove the salient expectations that this is a walk in the park, and that it will all just fall in your lap.

If you talk to any internet marketer, and especially the big names in the industry, there is a story behind there success. And it usually incorporates a change in their attitude and application to their business. And in most cases some extremely dedicated work to achieve the results they get today.

Make it your New Years resolution to meet the challenge and build a business and not a hobby. Knuckle down and put in the hard yards, and the results will surely come.

And most of all treat it like a business  – Proper!

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“If you want to get rich target a niche, if you want to go broke market to all folks” – Stephen Pierce.

Stephen Pierce has published a post today with his 21 laws of making money on the net. And his very first law is “ always target a niche”. For many this is common sense especially if you have been doing this for a while. For others, and especially starters (or “newbies” as they are fondly called) this is a concept that works against the grain.

In my development as n online marketing coach, I have found this concept is one that is difficult to grasp my many starters. Here are some of the issues that come up..

1)      “Why am I not going for a whole market?”
2)      “How do I determine a worthwhile niche?”
3)      “How will I know in advance whether this is a good niche?”
4)      “How fine or narrow do I go with my niche?”
5)      “What if I pick a useful niche but I am off target with my assessment?”
..and more

What can often occur is that people become bogged down aiming to get everything exactly right, and not having enough experience to know that in most scenarios, a test and measure process is nearly always necessary. And of course some niches just don’t happen at all, especially for the inexperienced.

So I would like to add to Stephens first law with this:

“If at first you don’t succeed, then try again. But COMMIT to a niche and MAKE the mistakes..”. In other words TAKE ACTION

And then follow all the marketing advice your mentor or coaching package offers. Until you take this action, nothing will happen and you may quickly lose interest in a process that is essentially very simple.

And to help you work out your niche here is something that may help you…..

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Why You Must Take Every Opportunity to Get to an Internet Marketing Convention.

Although conventions or seminars have been a part of our world for decades, they have been proliferating significantly during the past 10 years. These events simply bring people together for either debate, discussion, and learning of particular subjects and strategies.

Today they offer much more than just a meeting and are worth attending for a number of reasons

Customarily there are many keynote speakers participate in each convention, and these speakers are usually experts in their own fields, or topics. With the internet becoming a respected marketplace of serious magnitude, the convention has been significant in the dramatic growth of internet marketing focused events.

Many internet marketing events like  are coming of age and here are 5 serious reasons why people should attend?

1. A large amount of “learning” compressed into a short period of time.
Even if you do nothing else you come away from a convention with some form of knowledge that you did not have beforehand.

2. A meeting of people with the same interest.
An internet seminar provides the opportunity to network and form alliances especially within a commercial sense. The possibilities are exponential particularly if you partner in an explosive joint venture

3. A feeling of replenished hope and inspiration.
The unknown nature of the beast means that this is particularly true for online marketing conventions. In this case many business concerns are reduced by sharing experiences with others. Events today even provide demonstrable proof at the event of what can be achieved.

4. Keep up with the latest developments.
There is always something new coming out at a convention, divulged for the first time by creative industry participants. A convention is an ideal way to keep up with developments and the very people at the forefront of those developments.

5. The opportunity to Grow.
While there is useful knowledge growth provided by all and sundry, usually there are further learning products made available. This provides for ongoing development after the event and careful selection can put any individual or business on the path to a stronger experience in every sense.

So there are 5 listed key reasons why conventions are important. If for no other reason than to learn something, every person remotely interested in the seminar subject should be attending whether you consider yourself an expert or not.

Checkout the amazing DreamLife convention in Melbourne – 11th-13th September.

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